Step into any New York Deli and you are regaled by the alluring sights and tantalizing aromas of some of the finest deli ingredients on the planet. From cold cuts to cheeses, p?t?s to pastries, and bread rolls to pastrami, the only limitation on your order is how precisely you can match it with your craving.

Watch your sandwiches being whipped up in a jiffy by specially skilled servers. You can be as down-home - cheese and tomato on rye? - or as gourmet - smoked salmon and dill bagel? - as your digestion desires. Naturally, only the most prime ingredients are used, large volumes of which are specially imported from the countries that are famous for them.

Equally, constantly rotating selections of hot soups plus designer salads made with organically grown vegetables, unfailingly hit the spot. Whether you pick a salad ready-mixed or design your own, there is no fresher way to soothe your hunger pangs so quickly and deliciously.

Plus great-tasting hot and cold beverages - from iced coffee to freshly pressed fruit juices - make New York Deli the most complete and the fastest casual dining experience there is.

And all in an open-hearted, stylish atmosphere that recalls the irresistible character and charms of the traditional New York delis of legend.

Eat-in or take-away, New York Deli takes the whole fast-food thing to new heights of gastronomic excellence.